Monarch Dunes Academy

Jim Delaby, PGA Director of Instruction




Prior to coming to the Central Coast, Jim, a two time PGA Northern Chapter Teacher of the Year and Fitter of the Year, was the Head Golf and Teaching Professional at La Purisma Golf Course from 1990 to 1996. From 1996 to 2000, Jim acted as Director of Instruction for the Teacher Certification Program at the Professional Golfers Career College. He then ran the Cypress Ridge Golf Academy from 2000-2006.  With the help of Avila and Blacklake Golf Courses from 2006 to 2009, Jim co-created and ran the popular Golf C.A.R.E. Program.  And has been involved in developing and then running the Monarch Dunes Golf Academy ever since then. Not only does Jim work with all levels of golfers from juniors to seniors, and beginners to advanced, he also has been involved in helping many other golf teachers’ hone in their skills. His seminars for golf teachers include Club Fitting, Wally Armstrong Certification, and teaching and certifying instructors for The LEARN GOLF! Program held at Monarch Dunes.

Jim:  805.478.5723


Rory Doll



Since graduating from Nebraska Wesleyan University in 2014, Rory Doll has committed himself to pursuing a professional playing career while simultaneously working to inspire excellence in his students. Rory Doll is a young decorated professional who is certified in biomechanics of the golf swing and a certified Titleist club fitter. He has studied the golf swing and the mental side of golf under some of golf’s top instructors. In 2014, Rory qualified for the sectional stage of the U.S. Open where he competed against top players in the world and defeating notables such as David Duval and Ben Crane among others. Rory was a 2014 NCAA All-American and 2-time NCAA All-Region. In 2014 Rory was also recognized as the Hauff-Mid America Player of the Year. In his 4 years as a collegiate golfer, Rory set 7 school records. Rory was also a 4-time First Team All-Conference selection while earning over 10 GPAC Player of the Week Honors.



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Rory:   805.748.4094


Dave Schimandle

Dave Schimandle began repairing and building custom clubs in 1975 shortly before turning professional in 1976. After three years of playing professionally, Dave focused his golf career toward teaching, club fitting, and repair. Since then, club making has evolved from steel shafts and wooden heads to high tech materials such as high modulus graphite and titanium while club fitting and teaching now utilize launch monitors to eliminate guesswork. These new technologies have enabled Dave to become a SOPHISTICATED CLUB FITTER AND INSTRUCTOR. Even though Dave has studied and broken down the mechanics of the golf swing into all of its nuances and pieces/parts, he doesn't like to teach them. He feels the golf swing is currently being over-taught, leading many players to "paralysis through analysis". Whether teaching beginners or touring pros, Dave's lessons primarily consist of the basics of the golf swing. Dave likes to say, "Little changes make big things happen”. Having stayed up to date with the evolution of equipment, playability factors of the equipment, and swing theories, Dave has become an expert CLUB FITTER and INSTRUCTOR. Dave feels a competent club fitter must understand the dynamics of the golf swing, and a good instructor must have a working knowledge of the equipment used. Dave has the combination of almost forty years of knowledge, the finest components available, and uses up-to-date technology such as the Flight Scope launch monitor to improve your golf experience.

Dave: 805-598-9993




Hilly Lie Formula “THE HILLS LIE”

(Balance plus Ball Position = straight shot)


So let’s start out with a simple mission statement for the Hilly Lie Formula. Aim straight at your intended target area, as the ball will go straight at the intended area you are aiming at, with any club, any length swing, and from any hilly lie, with this Formula.

What is the Hilly Lie Formula? By doing a couple of simple things. First, you must understand what lie your ball is sitting on. Second, you need to balance yourself specifically for that lie. Third, you must identify where to play the ball position. And finally you will have to focus on the balance during your swing to hit the ball straight.


So to understand what lie your ball is sitting on, with the target area in mind, focus on the following. First, figure out what the flow of the water is around your golf ball. You can do this by feeling which way the water would flow due to gravity… So literally “Don’t let the Hills LIE to you,” meaning, especially on a modern golf course, what you see is not always what the hill is doing, for play effect, and other reasons. With this in mind, plumb-dbob your body TO FEEL with your feet which way the hill is sloping. You may even close your eyes while doing this, to enhance the feeling. Since this hill might be a visual illusion (=slopes a different direction than what it looks like) and is a possibility on every shot, I personally try to check the hills with my feet on every shot, from putts to chips to full swings.


Next, after committing to the way the water would flow, you need to balance yourself with that flow direction. Keep in mind, there are four basic hilly lies: Uphill, downhill, ball above your feet, and ball below your feet. (There are variations of hilly lie angles but that is for another writing). Let’s say it is a downhill lie. Then you should lean your weight slightly in the direction of the hill. That means your weight will be more centered around your target foot. During the swing concentrate only on maintaining that weight during your swing.


Now you must identify where to play the ball position. The driving range or practice centers are basically flat lies. On the other hand, the entire golf course is usually hilly, especially, the modern course like Monarch.


Dunes. This is called topography. This is done for effect on play, and to drain water more efficiently. To identify where to play the ball position, because it is most likely going to be different with the same club used on the driving/practice center, take short to full practice swings, and watch where your club sweeps the ground. (Note; watch carefully where the club first hits the grass because the tendency is to think the ball position is where the club leaves the grass…)


And finally, your key thought while hitting the ball, is simple: Concentrate on maintaining your balance point, or like I wrote above concerning the downhill lie, concentrate on where you have committed to have the center of your weight. For the downhill lie, the weight is centered on the target foot.


If you identify the way the water is flowing on the hill that your ball sits, AND you find the unique ball position for that hill, you will hit it straight at your intended target area.


“So don’t let the Hills LIE to you, just use the Hilly Lie Formula.”


Lesson Specials


Club repair and Club Making Specialist Dave Schimandle (And one of our Teachers), has a full set assessment special, ask him about it. 805 598-9993


Clinics and Supervised practice with our Academy Assistant Instructor Rory Doll 805 748 4094 : 4-12 per group monthly charge for lots of help, great for intermediate to advanced. New for Rory, he is now our Junior Golf Club director. Great benefits are awaiting are juniors if they want some instruction, practice, and play at Monarch Dunes.


Clinics for Juniors: with our The First Tee Certified Coach Avrit (also known as “Professor Avrit”, because he is a Professor, LOL) 805 801-2828


$40 Golf Rehab with Strength and Flexibility Specialist with Bud Cassel 530 219-0920. Bud is worth every dollar, as he fully helped rehab me from my death bed 2 years ago. I can now play 18 holes with no repercussions, wow.


$160 for 3 half hour private lessons call or text Jim DeLaby, PGA Director Of Instruction, 805 478-5723